ICONIC

Building the tools and infrastructure that enable creators to craft intelligent, living worlds, marking the next frontier of interactive entertainment

Iconic is building the engine and tools that power a new era of interactive entertainment, uniting engineering and creative craft under one vision.

Our mission is to create intelligent systems that give worlds their own sense of emotion, agency, and intent, allowing them to listen, react, and evolve alongside the player.

Every experience we build is crafted from the ground up to demonstrate what our technology makes possible.

We're redefining what interactive universes can be when innovation and imagination move forward together.

The Team

Our founding team combines expertise in AI and AAA game development, with experience at Meta AI Research and Sony AI, academic roots at Cambridge and Imperial, and contributions to major franchises including GTA, Star Wars, Just Cause, and Sleeping Dogs.

Andrew BowellCEO
John LustyPresident
Dr. Borja G. LeonChief Scientist
Mikel Bober-IrizarCTO
Johnny VenablesCPO
Martin ConnorCCO
Junaid HussainChairman
Prof. Murray ShanahanAdvisor
Prof. Andrew BlakeAdvisor
Phil RogersAdvisor
Michael EdelsteinAdvisor
Prof. Antoine CullyAdvisor

ICONIC ORIGINALS

Speak, and the story begins...

The Oversight Bureau game screenshot
The Oversight Bureau

The Oversight Bureau, play now on Steam.

Steam