Real-time AI systems for gameplay + interactive storytelling
Building intelligent systems that create digital actors with emotion, agency, and intent. Enabling characters that listen, react, and evolve alongside the player.
- Andrew Bowell
- — CEO
- John Lusty
- — President
- Mikel Bober-Irizar
- — CTO
- Dr. Borja G. Leon
- — Chief Scientist
- Johnny Venables
- — CPO
- Martin Connor
- — CCO
- Junaid Hussain
- — Chairman
- Prof. Murray Shanahan
- — Advisor
- Prof. Andrew Blake
- — Advisor
- Phil Rogers
- — Advisor
- Michael Edelstein
- — Advisor
- Prof. Antoine Cully
- — Advisor
Our founding team combines expertise in AI and AAA game development, with experience at Meta AI Research and Sony AI, academic roots at Cambridge and Imperial, and contributions to major franchises including GTA, Star Wars, Just Cause, and Sleeping Dogs.
Looking for your next adventure?
Speak, and the story begins...
Play now on Steam
Copyright Iconic Interactive 2026