Real-time AI systems for gameplay + interactive storytelling
Building intelligent systems and crafting experiences that revolutionise interactive storytelling. Enabling characters that listen, react, and evolve alongside the player.
- Andrew Bowell
- — CEO
- John Lusty
- — President
- Mikel Bober-Irizar
- — CTO
- Dr. Borja G. Leon
- — Chief Scientist
- Johnny Venables
- — CPO
- Martin Connor
- — CCO
- Junaid Hussain
- — Chairman
- Prof. Murray Shanahan
- — Advisor
- Prof. Andrew Blake
- — Advisor
- Phil Rogers
- — Advisor
- Michael Edelstein
- — Advisor
- Prof. Antoine Cully
- — Advisor
We are a hybrid team of game developers and AI scientists with decades of experience, academic roots at Cambridge and Imperial, and contributions to major franchises including GTA, Forza, Just Cause, and Sleeping Dogs.
Looking for your next adventure?
Speak, and the story begins...
Play now on Steam
Copyright Iconic Interactive 2026